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United Counseling Service

I've worked for UCS since April, 2021 as their Community Relations & Development Specialist. This behavioral health center provides the community with everything from early childhood education to adult developmental services. I am responsible for the promotion of the agency, brand management, donor relations, corporate events, and more.

Graphic design

Website development

I coordinated the development and launch of this completely redesigned website. We worked with an outside agency to develop the site, and I lead the team within UCS to dictate UI, UX, content and more. This site was built with complete ADA compliance as a cornerstone.

Photography

Social media management

I am responsible for managing multiple social media accounts for UCS. Instagram is picture-centric, Facebook is great community event promotion and job ads, LinkedIn is used for employee-related content, Twitter is good for interacting with state-wide agencies and businesses, and TikTok is our newest platform.

  • Instagram
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • TikTok
StaffAppreciationWeek

Brand management

I am responsible for managing the UCS brand across all different mediums including: logos, print design, social media, press releases, email, internal communications, and more. I have helped with the release and adoption of UCS's first internal brand style guide.

 

Below is an internal campaign for staff appreciation week that followed both UCS's brand and its own.

Video production

I oversaw the planning, shooting, editing, and distribution of videos for both internal and external audiences at UCS. These included community trainings, staff awards ceremonies, Instagram Reels,  informational content, and more.

  • Instagram
  • YouTube
  • TikTok

Copy writing

Copy writing for UCS includes: social media captions, press kits, employee communications, website content, press releases, job ads, event promotion, and more. Consistency and being intentional is of utmost importance when writing within the mental health field.

 

Below are examples of copy writing for UCS that include a series of Instagram stories to promote recruitment, 3 press releases, the UCS website, a marketing email to donors, and a press kit built for sponsors of UCS’s Superhero 5K road race.

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